Aloha Fridays

It's Aloha Friday, no work...or business wear here.

Named after the 1982 Kimo Kahoano song that rings in the weekend, this collection celebrates Hawaiʻi's casual aloha attire tradition with a little Kuʻu ʻAnoʻi flare.

Whether you're heading to a casual gathering with friends or simply want to feel comfortable and stylish in your everyday life, our collection has something for you.

Shop now and discover the joy of casual styles with Aloha Fridays.